The MOH blog casts the spotlight on the Government’s cyberspace journey and what may lie ahead. While new media has been used previously, for purposes such as party recruitment or personal sharing with the electorate, this latest new media push has centred on healthcare issues and policies. But despite the positive experience – and the 1,530 MOH Facebook users so far – it looks like Mr Khaw and MOH could remain the lone ministry voices in the blogosphere in the near future.
Source: TODAY
No one really takes the local press seriously. When it states that the public views something positively, it is very likely that that is how the government thinks it should be viewed by the public. Hence, MOH’s “positive experience” could be a self-alluded one.
Anyway, a MediaCorp check with six Government ministries found the majority have little intention to follow in MOH’s footsteps just yet. The Education Ministry, for example, “has no plans to start a corporate blog”. The National Development Ministry, which is “reviewing” its online outreach and engagement efforts, also does “not have plans to blog currently”.
A certain academic posits that new media may not work well for every Minister or Ministry. “This practice (blogging) may not be suitable for all the Ministers, perhaps because of the sensitive or strategic nature of their portfolio, their personal image and style, or other factors,” he added.
Personal image and style? Hmmm. Let’s not forget that ministers are politicians who need to reach out to the constituents, to listen, to emphathise and to help. The web, in effect, is an extension of that outreach. If a minister really cannot connect with the ground because of image issues or stylistics, he shouldn’t be a politician in the first place.
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